The science behind why eye-hand coordination training is like a toothbrush for your brain
Thingy Flip is grounded in neuroscience research showing that physical coordination training directly improves brain structure and cognitive function.
In a landmark study, 50 people who learned to juggle for three months showed a measurable 3% increase in grey matter in the mid-temporal area and left posterior intraparietal sulcus — the parts of the brain responsible for processing and storing complex visual motion.
Crucially, when participants stopped juggling, the grey matter increase reversed — demonstrating that regular, ongoing coordination training is essential for maintaining these brain benefits.
Source: Draganski et al. (2004). "Neuroplasticity: Changes in grey matter induced by training." Nature, 427, 311–312.
The brain's ability to reorganise itself by forming new neural connections. Eye-hand coordination training is one of the most effective triggers for neuroplasticity.
Tracking and catching a moving object trains the visual cortex and improves reaction time, depth perception, and spatial awareness.
Repetitive fine motor movements strengthen the motor cortex pathways, improving not just coordination but also fine motor skills used in writing and daily tasks.
The concentration required for catching and coordination exercises trains the prefrontal cortex — the brain's centre for focus, planning, and impulse control.
Improved neural connectivity from coordination training has been linked to better academic performance, reading ability, and memory retention.
Physical activity and skill-based training release dopamine and serotonin, improving mood, reducing anxiety, and building confidence through measurable achievement.
Why our kids are walking into school with only half-connected brains — and what we can do about it.
Since the 1980s, we have seen alarming declines in education outcomes, focus, and mental health in children. Research points to a significant reduction in unstructured physical play and eye-hand coordination activities as a key contributing factor.
Just like we brush our teeth twice a day to keep them healthy, our brains need regular exercise to maintain strong neural pathways. But in today's world, many of our physical activities — especially sports — are being replaced by screen time, leaving our brains under-exercised.
The Thingy Flip Program is designed to address this crisis by making brain health training easy, fun, and measurable. With just 5-10 minutes of daily practice, children and adults can rebuild the neural connections that screen time has eroded.
Join the Thingy Flip revolution and start building stronger neural pathways today.
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